Figma Empathy Map by Human Deluxe

Figma Empathy Map by Human Deluxe. 

An Empathy Map is a great way to get to know your audience. 
Imagine a sample audience member (or persona). What does their life look like?

Or better: What does their situation with your product or brand look like?

Use sticky notes to collectively add what your audience thinks & feels, sees & hears, says & does.

At Human Deluxe, we use Empathy Maps as part of brand building and Human Experience Design workshops. 

Human Deluxe is an international Design Studio based in Berlin, Germany. Founded in 2019, we regularly work with big clients like SAP and Zynga, but also startups and non-profits.