Figjam Brand Experience Canvas

Figjam Brand Experience Canvas. 

The Brand Experience Canvas is a simple and important exercise that helps you with building your brand.

In a simple circle, you map out your brand’s vision, purpose, values and personality – a reference point for later branding efforts.

This exercise can be done either by yourself our in a short team workshop. Work your way from the outside to the inside to the circle, and repeat the exercise whenever you have new ideas or learnings about your brand.

The Brand Experience Canvas was received by TLGG, you can read the full article here: https://medium.com/goingyellow/roter-faden-f%C3%BCr-markengeschichten-der-brand-experience-canvas-8fe1a2934dba